Sunday, April 13, 2008
Star Wars Ad.

Smoking ad


The above picture shows two doctors looking through microscopes, and the blue box tells about how they will stop at nothing to those pesky "microscopic enemies of mankind!" Below it states that there was a survey done of several doctors and surgeons, and that a majority of them chose camels as there preferred cigarette.
Argument: Intelligent doctors choose camels, you should too.
Audience: Typical American that could afford them. People that trust in the credibility of doctors.
How the argument is made:
Ethos- Going on the credibility of doctors. Doctors are respected, they can also be trusted, so it must be ok. Could be using the credibility of the magazine itself.
Pathos: Doctors are both smart (using microscopes...), young, and healthy...so is the lady also shown on the ad. Everyone looks to be really happy about smoking those camel cigarettes. Bright colors, and graphics = draws the eye, makes things look really good.
Logos- If I choose camels I will be going along with all of these amazing people (happy woman and smart doctors).
Sufficient: Does not mention anything about the cons of smoking...perhaps these cons had not been discovered yet.
Typical- Yeah, this is how a lot of cigarette adds work...although the info is probably a little skewed.
Accurate-not really. Smoking the cigarette really won't make you smarter or happier. Cons of smoking not mentioned in this article.
Relevant- Relevant to audience.
Anyway, the other day I was thinking about my wonderful, funny dad, and I remembered the time that he let us die his hair bright blond...why he did it I will never know! One thing that you should know about my dad is that he has really dark, almost black. I think most of us girls know what a box of cheap blond hair dye can do to this color type. For family night we all helped dye dad's hair, and the result was astonishing. He looked like a fuzzy baby chicken! It was so funny! He did not freak out or anything, he just laughed a little. It must have been interesting to see him walk into his army base building the next day...I wonder what his fellow soldiers said to him. I'll bet they teased him a bit...that is just what happens. My dad of course did not care a bit, he just smiled, and kept his head high. Oh, I sure love my dad...although I don't think he will ever let us dye his hair again...ever!
Watco using "Snow World" virtual Reality technolog in burn victim treatment centers on the quality of care the facility is able to give their patients?
Enthymeme: The implementation of Snow World virtual reality technology in burn victim rehabilitation centers will improve the quality of care provided by the facility by offering an additional form of pain control that is not only effective for many varieties of pain and disorders, but is a form of pain control that is free of negative side-effects.
Anything that allows the rehab facility to offer pain control that is effective for many types of pain and has no negative side-effects will improve the quality of care provided by the facility.
Audience-Head of rehab-facility administrator-regional director...those are the three people that I have to convince.
pros-
-none of the typical medication side-effects
-can be used by lots of therapists/many types of pain management
-less stress and perception of pain improves rate of healing.
-makes it easier for patients to continue with difficult therapy,
pain causes many to quit early=more future complications.
Cons
-$50,000 plus. Very expensive.
-Traditional forms of therapy already proven effective, more credible.
-Are types of burn victims that the machine does not work for-not for everyone.
very young, very old, and medically unstable.
-credibility of a video game...?
Advertisement
Argument: It is a nice warm day, come buy some ice cream!
Audience: Kids of course.
How the argument is made:
Ethos- Certain ice cream brand names. Official little business called "grandpa's ice cream."
Pathos- The music was happy and loud enough for all kids within a ten block radius to hear it...very persuasive. The truck was brightly colored, and the menu was right at kid height with the specialty ice creams (expensive ones) larger and more brightly colored than the rest. Inspired trust in both kids and parents because the company name was "grandpa's ice cream." Grandpas are sweet and friendly, so of course people would want ice cream from a grandpa. There was actually even a little old grandpa-like man driving the van...it was pretty funny. The appearance inspired trust.
Logos- The argument seems pretty logical to children...it is hot, ice cream vans are fun, my parents have money, we get to chase after it....lets go!!! The arguments for parents and other adults, not so convincing...expensive ice cream from a loud slow driving source that I have to chase after....I can just go to a normal store and get ice cream for way cheaper, and it won't have to come in some weird Cartoon character shape...
S-seems to work, so I suppose it is sufficient for the intended audience.
T- yes... typical.
A-accurate-yes, especially since they only generally come out on hot sunny days.
R-Very relevant to kids, especially when ice cream trucks are so fun, and ice cream is so good.
Saturday, April 12, 2008
Possible Subject:
Watco: parents not allowing their children to specialize or play in all year around sports until the child reaches the age of fourteen.
Enthymeme: Parent limitation of their child's participation in organized sports and specialization will preserve the physical and mental health of the child because it will make them less susceptible to injuries associated with overuse, and inappropriate levels of stress.
I will define in the body of the paper what the proper level of limitation would be (as defined by various health experts). The enthymeme itself does not seem to be very argumentative, but it would be in consideration of the audience.
Audience: Parents with talented children (believe that there are olympic/pro/college possibilities). Parents that are trying to accomplish their own hopes through the child.
pro
-children are still developing, and can't always recognize the signs of overuse.
-growth plates, delays the onset of puberty (especially in over trained young girls).
-Possibly causes burn out if kid already has a specialty at age nine.
-Health of child is more important than athletic achievement
-Intense sports training=harm to child with only small chance of him/her ever making it pro, olympic, or college level.
-Parents pushing children to do more (which is often the case--especially when child has intense goals at such a young age...like nine years old) creates unhealthy relationship with parents.
-child does not get to experience a wide range of activities, already committed full time to specialization.
Con
-parent and child decision
-specialization and intensive training= only opportunity for child to make it to high level, or be noticed by scout.
-Generally kids are working with very qualified coaches that can help them to prevent injury-train the correctly.
-this is the healthier alternative when considering the current rise in child obesity.
-an experience that can bond parent and child-working towards common goal.
-good social opportunities
-kids enjoy the sports that they choose to specialize in
Ok, that is what I have so far. I have found a lot of info about the type of injuries that overtrained kids are prone to getting. I also found lots of doctor recommendations, and stats.
Ok, what do you think?
Thursday, April 10, 2008
First attempt:
Implementing Nintendo Wii as a supplementary form of hysical therapy will improve the rate of patient recovery because it adds fun and real life activity application to therapy exercises, and is easily carried on in the patients' own home.
-Ok, I know that there are some problems with this one. First off, there really isn't a way that I can measure the rate of patient recovery....and there id definitely no way that I can compare recovery time with the Wii to recovery time without it. Also, the last part really depends on my audience. If I argue that it should be placed in a geriatric facility, then it would not really work considering most of the old people don't leave the facility, and when they do they are not independent enough to use the machinery. But then again, if I open the argument up to all forms of therapy, it might be an audience that it too general.
Ok, lets try this again:
Implementing Nintendo Wii as a supplementary for of physical therapy will benefit the geriatric rehab facility because it is cost effective, and increases patient satisfaction.
Check: Anything that increases patient satisfaction, or is cost effective, will benefit the geriatric rehab facility.
It seems like this works. I do have a few questions though. I guess I will figure it out when we do the peer edit thing on Friday though...
1. Is this enthymeme too vague?
2. Will I be able to find enough research/evidence to write a sufficient argument?
Well, here is what I have got so far. I have a few more ideas, but I am going to keep working with them on paper.


Rock Wall Climbing
Here are some of the points that I would possibly like to make in my paper...I still have to narrow things down a bit.
-Using the Wii as a form of treatment is cost efficient. It only costs about $250.00 to buy a Nintendo Wii, but many of the typical therapy machines can cost up to about $30,000. A lot of the exercises that are done on the expensive machines can be done on the Wii instead. One of these machines is called a motion sensor biofeedback machine. This machine is not only expensive, but can be complicated to use.
-The Wii really does provide good exercises for people needing therapy. It can affect rotation, core strength, range of motion, coordination, balance, proprioseption (where you are in space), reaction time, endurance, etc. This machine can be used with occupational therapy, as well as speech therapy (memory-short and long term, cognitive).
A few concerns about this topic...
-I am having trouble deciding on a good thesis statement
-Using the Wii in a therapeutic was is still a fairly new idea (although it has been implemented in a lot of places nationwide) and there are not a lot of stats to help me prove my case. Ok, I am going to go work on my enth. and then I will post it a little bit later.
Thursday, March 20, 2008


Cooking With Heidi
Vote!
Argument: Vote for Amanda and Steele. They will make BYU a more spiritual place with a highlight value each week, and they will make it so that students can become more involved @BYU.
Target Audience: BYU students that have not voted, but want to.
How is the argument made:
Ethos-They had very official looking banners and posters up, and they dressed very well (business attire). They could have done a little bit better if some of their handouts didn't have spelling errors...ooops.
Pathos-They wanted to appeal to the emotions of a very religious audience by talking about values, and their plans for having a value focussed on each week. They argued that they wanted everyone to have an active role in the goings on at BYU. Appeals to people who want to get involved, or who have opinions about their school. They were both out there in the courtyard shaking hands and trying to make things personal for potential voters.
Logos: They were all out there among the students, shaking hands and getting involved. If they care enough about students to get to know them, they will find a way for student voices to be heard-representation. This might have been some of the logic that people could have picked up if all of the other candidates were not doing the exact same things. I gues though, if students really wanted the chance to be heard and get more involved, they are already doing something about it. IE. voted, or they themselves are involved in the election.
Star criteria
Sufficient: Not a lot of proof, we had to take their word for it.
Typical: Yes
Accurate: Some of their claims or plans seemed a little unreachable, but overall, things were ok. I suppose most of it was accurate though, because he told me about the specific plans they had to put everything into action.
Relevent: Relevent in subject, argument, and audience.
Possible enthymemes for paper #2
*Yes, I am now noticing that this enthymeme will not really work.
Enthymeme 2: Increasing the incentives given by the federal government to companies investing in windmiss techinology will make the united States less dependent on traditional energy resources that are harmful to the environment because developing energy source companies will have the funding neeeded to start their own windfarms as well as the financial motivation to do so.
*Ok, I know it needs a little work, but it is a start.
Pros and cons for my argument.
Pros
-Traditional resources are running low. We need to investigate and take advantage of other resources.
-America has great wind power potential.
-No pollutant side effects.
-Many European countries very successful with this technology. We are falling behind.
-Later when we are forced to invest we will have to depend on other countries for supplies and technology. Better to take care of the issue now rather than try to catch up later. Preperation.
Con
-Expensive
-although windmills are clean sources of energy, there are pollutants involved with the construction of windmills.
-Other forms of energy are possibly more productive and efficient.
-Countries with windmill energy generally pay more.
-Standards of windmills-people putting up cheap useless ones just for the gov check.
*The motivation of profit vs. financial motivation (ability)
Audience ideas paper2
Federal Energy Regulatory Commission (FERC)
Things I know about FERC
-Composed of up to five commissioners
-they serve five years
-Members: Jon Wellinghoff, Mar Spitzer, Wuedeen G, Kelly, Philip D. Mueller, chariman Joseph T Kelliner
-Appointed by the president of the United States (suggestions made by senate)
-Goals: Energy infrastructure, competitive markets, enforcement
-Responsible for PURPA 1978 and the revision of PURPA in 2005
-No more than three commissioners may be part of the same political party to avoid political pressure.
-FERC remains independent-decisions not reviewed by the President or congress.
Possible WATCO 1: Increasing federal government incentives for windmills on international competition and jobs in the united states.
Possible WATCO 2: Federal incentives for developing windmill techinology on U.S. dependence on traditional energy sources.
Other possible audiences: Landowners and farmers. Local communities, state government.
Thursday, January 31, 2008
Mom always said that what every little girl needs in her life is a good pony. A good pony will strengthen a girl's self esteem, give her confidence, and "babysit" her out on trail rides and jumping rounds. My perfect pony was a tiny fourteen hand welsh mare named "Juby."
One of my most memorable occasions on that little mare was when I was about nine-years old. Dad decided to go with Juby and me out on our "hack" around the property. The trail around the property also happened to be on the outside of a huge racetrack where they conditioned the young thoroughbreds. After our nice little walk, Juby and I trotted down the path towards the barn. Dad opted to jog beside us, after all, he wasn't a horse guy, and how fast could a pony go anyway?
Juby was a spirited little chunk, what one would call "a hot mount" on a good day, or as my trainers often called her, a "little ****" on a bad one. As soon as Juby heard the sounds of the horse galloping down the track beside her, she took off. She babysat me alright! She babysat me all the way down the path, and to the barn at a million miles an hour! Of course, being a stoic little child, I screamed bloody murder the whole way! The man on the track pulled his horse up and began hollering, "hang on little girl!" This happened to spook my pony even more, and she kicked it into a gear that none of us knew existed!
My dad of course ran after me to see if he could somehow stop the frantic pony, but he was left in the cloud of dust kicked up by tiny pony feet. I was of course still screaming as loud as ever, which did not turn out to be a very calming influence on the pony. Everyone ran out of the barn and tack store to see what sort of horror was taking place out in the parking lot. Juby of course was galloping to her stall; after all, it was feeding time! Unfortunately one must pass a very wide tree, and a scary truck ramp to get to the barn. Luckily Juby drug me through the tree (yes, through), rather than jumping us both off of the four foot ramp. We eventually scraped past the tree (literally) and into the small door of Juby's stall. This of course was all done in pony fifth gear (a.k.a faster than a pony should be physically able to run...EVER).
My dad (and ten people that heard me scream from inside the barn) found me a few minutes later, still on Juby's back, still bawling and spluttering. Juby of course had her nose in the grain bucket, happily, and ever so sweetly, munching oats. Juby's happy little victory was short lived however, because she was pulled out of her stall and "schooled" in the round pen by someone who weighed at least two times more than she did.
I went home that night scratched, dirty, and tear stained, but boy was I proud. "Mom! Guess what happened to me!" I told the story with the pride and swagger of a war vet, showing my little "scars" and bruises to all who would pay attention. Dad just stood there with a perplexed expression as mom joyously said, "and see Heidi, don't you feel good about yourself for overcoming that?" All I seem to remember is dad walking out of the room, muttering something that sounded like, "women and their damn horses! Ponies shouldn't be able to run that fast..."
Drinking soda pop will weaken an athlete's performance because it causes shortness in breath.
A1 (I think)
Drinking soda pop will weaken an athletes performance because the carbonation within the drink causes shortness of breath.
What are the effects of lowering the drinking age on a youth's desire to drink alcohol?
Lowering the drinking age will decrease a youth's desire to drink alcohol because it will eliminate the "forbidden fruit" effect that is one of the main appeals of the substance.
What are the effects of making it illegal for parents to let their children (14 and under) watch more than two hours of television daily on the child obesity rate in America?
Making it illegal for parents to let their children (14 and under) watch more than two hours of television daily would drastically decrease the rate of child obesity in America because more children would spend time doing physical activities instead.
Thursday, January 24, 2008
Concept Practice
Making it mandatory for all BYU students to take and pass a money management course before graduation would decrease the average amount of debt that graduates have because students would learn how to balance their funds and save.
-What are the effects of canceling all fine arts programs in public high schools on the overall level of core education?
Canceling all fine arts programs in public high schools would drop the overall level of core education because students would be less well rounded in able to apply their "core education" knowledge with their lives.
-What are the effects of not issuing drivers licenses to people until they have graduated from high school on the amount of students that graduate from high school?
Not issuing drivers licenses to people until they graduate from high school will increase the amounts of students that graduate because there will be increased incentive and motivation to do so.
Article Analysis
Article: Striking a Blow for Democracy in Asia
Author: Jeffrey S. Brand
If the United States discontinued their aid in human rights education in Cambodia, democracy would never have a chance to develop there because there would not sufficient support of an "educated populace."
Audience: People that are well educated and internationally aware. People involved in politics or work in foreign affairs. (Scholars, Politicians, those well studied in law). Seems like an American audience.
Ethos: Writer establishes credibility though the formal format of the article, seems as if it would be in a newspaper or special political publication. Backs up everything with a lot of information and facts. Uses a lot of specific examples and names-he comes off as being very knowledgeable concerning the subject. He is a professor in law, as well as head of Cambodia Law and Democracy Program (he knows his stuff about this issue).
Pathos: Works off of the generally accepted American idea that having/establishing democracy is worth all costs (almost to a moral extent, esp. when he describes dictator and "genocidal war." He states that "beneficiaries of such aid are not political parties vying for power but ordinary Cambodians seeking an education denied them by a genocidal war." This helps the audience to see the Cambodians as real people that are oppressed and deserving of all aid. Democracy and education are things that in American culture are seen as being very important for all people, and this writer is definitely taking this into consideration. A final use of pathos in the last paragraph when he brings out the irony of America pulling out aid (like America itself would be hindering democracy), and that it is a tragedy.
Logos: Presents a lot of facts, names, and background information that are presented in a way that allows the argument taken to seem very logical and just. Naturally Americans are supporters of education, freedom, and democracy, so accepting this article's argument is presented as being very logical when considering these values.
Sufficient: sufficient reasoning with credible proof.
Typical: seems to be a position that can be supported with generally accepted sources.
Accurate: Quality of sources seem to be fine, as well as claim and reasons.
Relevant: All the information provided seem to support main argument. Made it relevant to audience.
Effective: I as a reader was convinced. I do not know how much this article accomplished as far as actual change in American aid policy, but it at least educated its audience and made other educated people aware of the situation.
Wednesday, January 23, 2008
Haiku
Homework is not fun.
I would rather get some sleep.
I wake up early!
Lava Cakes
My roommate is a gourmet chef
which has greatly enriched my life.
Her chocolate lava cakes give me joy
great miracles of fork and knife.
She bakes such sugary wonders
of chocolate, sugar, and cream
but she likes to serve them late at night
so sleeping becomes an impossible dream.
I am tucked here in bed this late dark night
unable to slip into sleep
because I feel all of that lovely caffeine
in my veins continue to creep.
I wake up for school in the morning
with big dark bags under my eyes
tossing and turning, I did not sleep well
but with nighttime lava cakes thats hardly a surprise.
Technology
Technology is trying to kill me
I am sure of it everyday
words like "java," "download," and "gigabite"
sound naughty in every way.
My files always get deleted
the printer always seems to jam
and every time I check my e-mail
All I get is a bunch of spam.
Using power point is an absolute nightmare
while word processor can get quite sloppy
and please can someone tell me
how a disc can be considered a "floppy"
go to save, file, and print, for your paper
press Alt control F2 for the web link
hit the backspace three times, then stand on your head
see, it's easier than all of you think!
Sunday, January 20, 2008
Había un chico se llamaba Ricardo en una escuela en Nueve York. El vivía en una ciudad muy grande y llana con gente. Había gente de muchos países, y hablaban en varios idiomas y dialectos. Era muy común para oír estudiantes hablando en inglés y español en la misma conversación. Ricardo vivía en una parte de la cuidad que no era muy buena. Había mucha violencia y mucha gente que vivía en la pobreza.
Desde era niño, Ricardo tenía cinco amigos. Por los años sus amigos se hicieron miembros de una ganga. Muchas veces trataran a forzar a Ricardo hacer actividades con ellos, pero normalmente Ricardo nunca quería participar. Él era diferente que sus amigos, no le gustaba haciendo cosas ilegales. En realidad, prefería pasando tiempo en la escuela. Sintió seguro en la escuela porque él podía usar las computadoras, leer libros en la biblioteca, o jugar baloncesto en el gimnasio. Muchos de los profesores en la escuela nunca notado Ricardo. Él fue muy silencioso en todos de sus clases, y algunos profesores pensaron que él no sabía inglés. Los profesores conocerían los cinco amigos de Ricardo, y sabían sobre las actividades que hicieron, y por eso, los profesores no dieron Ricardo una oportunidad para hacer bien en sus clases o participar. Pensaron que él fracasaría, y no querían ayudarle. Entonces Ricardo era como un fantasma, invisible y flotando por todos de sus clases sin importancia para nadie.
La clase favorita de Ricardo era una clase de escribir. Durante esta clase Ricardo escribiría poemas, diarios, y cuentas. Las palabras le encantaron. Escribió de su vida, su familia, sus pensamientos, y como cambiaría el mundo si sea posible. Siempre hacía todo el trabajo para la clase, pero nunca la entregaba. Las cosas que escribió durante la clase tuvieron mucho valor para Ricardo, y nunca quería compartir su trabajo con alguien, especialmente un profesor, que no se lo preocupa.
Normalmente Ricardo fue satisfecho con estas experiencias en escuela, pero un día algo pasado que cambiaría su normal papel en la clase para siempre. El profesor Jackson anunció que habría una competición en la escuela, con el premio de cinco mil dólares en fondos para ir a universidad después la escuela secundaria. Para ganar las estudiantes necesitarían escribir una composición sobre sus propias vidas, y que significa para ser americano. Para entrar la competición las estudiantes necesitaron escribir sus nombres en el documento en la mesa de Profesor Jackson.
Ricardo le gustó la idea, y después la clase esperó para todos los estudiantes irse. Después todos los estudiantes habían salido, Ricardo habló al profesor en voz baja.
— ¿Profesor, donde está la lista, creo que voy a tratar de hacer esta competición?—le dijo. El profesor estaba boquiabierto, nunca había oído la voz de Ricardo.
— ¡Hablas inglés!—dijo el profesor con una voz de sorpresa.
—Pues, si. — contestó Ricardo. —Tengo una idea para la competición, y quiero participar. ¿Por favor, donde está la lista?—
El Profesor recuperó su voz y preguntó— ¿estás seguro? Es muy difícil para ganar una competición como este. Yo sé que tú eres parte de ese grupo de chicos que siempre aterrorizan este escuela, y creo que los juez de la competición no querrá que oír que quieras decir. — La voz del profesor tembló con rabia, y Ricardo no entendió la razón por qué.
Sin palabra, Ricardo se fue. —Si el profesor no va a ayudarme, voy a hacer algo yo mismo. — Pensó Ricardo por afuera del aula. Él decidió esperar desde la práctica para el equipo de fútbol, porque él sabía que Profesor Jackson era en cargo de este deporte, y no estaría en el aula durante este tiempo. Por fin el profesor fue a la práctica, y Ricardo entrado el aula. ¡Lo vi! El documento en la mesa de su profesor. Muy rápidamente Ricardo escribió su nombre en letras pequeños. A partir de ahora soy participante en esta competición, no necesito el permiso del profesor.
Por el resto de la semana, y dos más después, Ricardo trabajó en su composición. A veces él escribió algo perfectamente, pero había otras veces donde necesitaba escribir partes de la composición muchas veces. Mientras los otros estudiantes recibieron ayuda de los profesores, la composición de Ricardo fue un secreto. Nadie sabía que él estaba escribiendo una composición. Ricardo quería ganar, pero sin la ayuda de otros. Esta composición fue muy importante para él, y representó algo personal, una expresión de independencia.
Por fin todos los estudiantes entregaron sus composiciones, y Ricardo, muy cuidadosamente, puso su composición en el parte inferior del montón de las otras composiciones.
Después tres semanas de esperando para los resultados de la competición, el profesor Jackson recibió una sobre con el composición del ganador. Enfrente de toda la clase el profesor abrió la sobra, y leyó el nombre que vio. Su cara tuvo una expresión de sorpresa.
--El ganador es…es Ricardo Hernández. —Dijo en voz baja. —Por favor ven aquí y acepta tu premio.
Ricardo anduvo ala frente de la clase y tomó el sobre del profesor. —Gracias profesor. Hmmmm. ¿Creo que hice bien sin hablando inglés no?—Y con eso, Ricardo regresó a su silla sin otra palabra.
Thursday, January 17, 2008
concept practice
-Harsher punisments for rule breaking high school students will increase productivity in classrooms because students will be more directly affected by the consequences of their actions.
What are the effects of making talking of cell phones illegal while driving on the safety of public roads?
-Making talking on cell phones illegal while driving will improve the safety on public roads by eliminating distractions for drivers.
What are the effects of not eating breakfast before school have on student grades?
-Not eating breakfast before school will make it more difficult for students to get good grades because they will not have sufficient energy or focus.
Tuesday, January 15, 2008
1. Argument: You need a better job NOW and this specific company is the best way to find one.
2. Target audience: Young to middle-aged working class people. People that do not have the credentials or means to find an ideal job on their own. People in the run of the mill seceratary or diner/coffee shop jobs (minimum wage), and want to do something more with their lives--they are afraid of becoming stuck.
3. How the argument is made.
Ethos: Very official working logo. Advertisement depicts someone that the audience can relate to, and therefore trust (same type as those in the target audience). Advertisements are displayed on ATMs, therefore gaining credibility because of the company/ bank of the ATM itself (if you trust the bank, you will probably trust the ad that it carries on its machines).
Pathos: With the slogan "life is too short for the wrong job" paired with the people "stuck" inside the machines gives audience the feeling that those workers are trapped. They are shown to be in a very small working space filled with clutter and they look miserable. Because people can easily relate to the people in the ads (typical mid. class workers in very typical work settings, just exaggerated), they can equate these visuals with their own work situation. The ad seems to be saying that if you don't get out of your job now, and find a new one with us, your life will be over before you know it, wasted. This is playing on people's natural desire for freedom and being able to have what they want. Nobody wants to stay in a job that is so akin to a prison (or that could be depicted so much like one).
Logos: People don't live forever, and it does not seem like a worthwhile way of living to have a job that is as cramped and as prison like as these. The only way to be happy is to get rid of the job that is sucking away your life and completely unenjoyable, and allow the company to find yo a job that is not only all around a better job, but the right job for you. Logically people can see simularities between their jobs and the jobs depicted (any seceratarial-desk jobs or restaruant jobs).
4. This advertisement is effective because it represents characters that seem trustworthy, and seem like the average blue collar worker-characters that our target audience can connect with. Also, these ads are placed on vending machines and ATMs that are often found in work places, and generally used by the middle working class. The intended audience has prime exposure to the ads within their own "terrible workplace," therefore the personal connections are more easilly made. These ads are also effective because they are creative and stand out. They are a little ironic, and people are always having to do a double take when they see them. The small size of the working place and the clutter add kind of a desperation, like the person is trapped, and they are wasting their time stuck inside of the vending machine (aka. terrible job) when they could just allowed their lives to be saved with the job finding company advertised.
*I understand that my analysis might be a little tricky to understand unless you get to see it, so I am going to go ahead and e mail it to you. For some reason I just can't get the picture to load onto the blog.