Because technology hates me I am unable to post my advertisement. Sorry about that.
1. Argument: You need a better job NOW and this specific company is the best way to find one.
2. Target audience: Young to middle-aged working class people. People that do not have the credentials or means to find an ideal job on their own. People in the run of the mill seceratary or diner/coffee shop jobs (minimum wage), and want to do something more with their lives--they are afraid of becoming stuck.
3. How the argument is made.
Ethos: Very official working logo. Advertisement depicts someone that the audience can relate to, and therefore trust (same type as those in the target audience). Advertisements are displayed on ATMs, therefore gaining credibility because of the company/ bank of the ATM itself (if you trust the bank, you will probably trust the ad that it carries on its machines).
Pathos: With the slogan "life is too short for the wrong job" paired with the people "stuck" inside the machines gives audience the feeling that those workers are trapped. They are shown to be in a very small working space filled with clutter and they look miserable. Because people can easily relate to the people in the ads (typical mid. class workers in very typical work settings, just exaggerated), they can equate these visuals with their own work situation. The ad seems to be saying that if you don't get out of your job now, and find a new one with us, your life will be over before you know it, wasted. This is playing on people's natural desire for freedom and being able to have what they want. Nobody wants to stay in a job that is so akin to a prison (or that could be depicted so much like one).
Logos: People don't live forever, and it does not seem like a worthwhile way of living to have a job that is as cramped and as prison like as these. The only way to be happy is to get rid of the job that is sucking away your life and completely unenjoyable, and allow the company to find yo a job that is not only all around a better job, but the right job for you. Logically people can see simularities between their jobs and the jobs depicted (any seceratarial-desk jobs or restaruant jobs).
4. This advertisement is effective because it represents characters that seem trustworthy, and seem like the average blue collar worker-characters that our target audience can connect with. Also, these ads are placed on vending machines and ATMs that are often found in work places, and generally used by the middle working class. The intended audience has prime exposure to the ads within their own "terrible workplace," therefore the personal connections are more easilly made. These ads are also effective because they are creative and stand out. They are a little ironic, and people are always having to do a double take when they see them. The small size of the working place and the clutter add kind of a desperation, like the person is trapped, and they are wasting their time stuck inside of the vending machine (aka. terrible job) when they could just allowed their lives to be saved with the job finding company advertised.
*I understand that my analysis might be a little tricky to understand unless you get to see it, so I am going to go ahead and e mail it to you. For some reason I just can't get the picture to load onto the blog.