Mom always said that what every little girl needs in her life is a good pony. A good pony will strengthen a girl's self esteem, give her confidence, and "babysit" her out on trail rides and jumping rounds. My perfect pony was a tiny fourteen hand welsh mare named "Juby."
One of my most memorable occasions on that little mare was when I was about nine-years old. Dad decided to go with Juby and me out on our "hack" around the property. The trail around the property also happened to be on the outside of a huge racetrack where they conditioned the young thoroughbreds. After our nice little walk, Juby and I trotted down the path towards the barn. Dad opted to jog beside us, after all, he wasn't a horse guy, and how fast could a pony go anyway?
Juby was a spirited little chunk, what one would call "a hot mount" on a good day, or as my trainers often called her, a "little ****" on a bad one. As soon as Juby heard the sounds of the horse galloping down the track beside her, she took off. She babysat me alright! She babysat me all the way down the path, and to the barn at a million miles an hour! Of course, being a stoic little child, I screamed bloody murder the whole way! The man on the track pulled his horse up and began hollering, "hang on little girl!" This happened to spook my pony even more, and she kicked it into a gear that none of us knew existed!
My dad of course ran after me to see if he could somehow stop the frantic pony, but he was left in the cloud of dust kicked up by tiny pony feet. I was of course still screaming as loud as ever, which did not turn out to be a very calming influence on the pony. Everyone ran out of the barn and tack store to see what sort of horror was taking place out in the parking lot. Juby of course was galloping to her stall; after all, it was feeding time! Unfortunately one must pass a very wide tree, and a scary truck ramp to get to the barn. Luckily Juby drug me through the tree (yes, through), rather than jumping us both off of the four foot ramp. We eventually scraped past the tree (literally) and into the small door of Juby's stall. This of course was all done in pony fifth gear (a.k.a faster than a pony should be physically able to run...EVER).
My dad (and ten people that heard me scream from inside the barn) found me a few minutes later, still on Juby's back, still bawling and spluttering. Juby of course had her nose in the grain bucket, happily, and ever so sweetly, munching oats. Juby's happy little victory was short lived however, because she was pulled out of her stall and "schooled" in the round pen by someone who weighed at least two times more than she did.
I went home that night scratched, dirty, and tear stained, but boy was I proud. "Mom! Guess what happened to me!" I told the story with the pride and swagger of a war vet, showing my little "scars" and bruises to all who would pay attention. Dad just stood there with a perplexed expression as mom joyously said, "and see Heidi, don't you feel good about yourself for overcoming that?" All I seem to remember is dad walking out of the room, muttering something that sounded like, "women and their damn horses! Ponies shouldn't be able to run that fast..."
Thursday, January 31, 2008
The Perfect Pony
What are the effects of drinking soda pop on an athlete's performance?
Drinking soda pop will weaken an athlete's performance because it causes shortness in breath.
A1 (I think)
Drinking soda pop will weaken an athletes performance because the carbonation within the drink causes shortness of breath.
What are the effects of lowering the drinking age on a youth's desire to drink alcohol?
Lowering the drinking age will decrease a youth's desire to drink alcohol because it will eliminate the "forbidden fruit" effect that is one of the main appeals of the substance.
What are the effects of making it illegal for parents to let their children (14 and under) watch more than two hours of television daily on the child obesity rate in America?
Making it illegal for parents to let their children (14 and under) watch more than two hours of television daily would drastically decrease the rate of child obesity in America because more children would spend time doing physical activities instead.
Drinking soda pop will weaken an athlete's performance because it causes shortness in breath.
A1 (I think)
Drinking soda pop will weaken an athletes performance because the carbonation within the drink causes shortness of breath.
What are the effects of lowering the drinking age on a youth's desire to drink alcohol?
Lowering the drinking age will decrease a youth's desire to drink alcohol because it will eliminate the "forbidden fruit" effect that is one of the main appeals of the substance.
What are the effects of making it illegal for parents to let their children (14 and under) watch more than two hours of television daily on the child obesity rate in America?
Making it illegal for parents to let their children (14 and under) watch more than two hours of television daily would drastically decrease the rate of child obesity in America because more children would spend time doing physical activities instead.
Thursday, January 24, 2008
Concept Practice
-What are the effects of forcing all students at Brigham Young University take and pass a college course on money management?
Making it mandatory for all BYU students to take and pass a money management course before graduation would decrease the average amount of debt that graduates have because students would learn how to balance their funds and save.
-What are the effects of canceling all fine arts programs in public high schools on the overall level of core education?
Canceling all fine arts programs in public high schools would drop the overall level of core education because students would be less well rounded in able to apply their "core education" knowledge with their lives.
-What are the effects of not issuing drivers licenses to people until they have graduated from high school on the amount of students that graduate from high school?
Not issuing drivers licenses to people until they graduate from high school will increase the amounts of students that graduate because there will be increased incentive and motivation to do so.
Making it mandatory for all BYU students to take and pass a money management course before graduation would decrease the average amount of debt that graduates have because students would learn how to balance their funds and save.
-What are the effects of canceling all fine arts programs in public high schools on the overall level of core education?
Canceling all fine arts programs in public high schools would drop the overall level of core education because students would be less well rounded in able to apply their "core education" knowledge with their lives.
-What are the effects of not issuing drivers licenses to people until they have graduated from high school on the amount of students that graduate from high school?
Not issuing drivers licenses to people until they graduate from high school will increase the amounts of students that graduate because there will be increased incentive and motivation to do so.
Article Analysis
Article Analysis
Article: Striking a Blow for Democracy in Asia
Author: Jeffrey S. Brand
If the United States discontinued their aid in human rights education in Cambodia, democracy would never have a chance to develop there because there would not sufficient support of an "educated populace."
Audience: People that are well educated and internationally aware. People involved in politics or work in foreign affairs. (Scholars, Politicians, those well studied in law). Seems like an American audience.
Ethos: Writer establishes credibility though the formal format of the article, seems as if it would be in a newspaper or special political publication. Backs up everything with a lot of information and facts. Uses a lot of specific examples and names-he comes off as being very knowledgeable concerning the subject. He is a professor in law, as well as head of Cambodia Law and Democracy Program (he knows his stuff about this issue).
Pathos: Works off of the generally accepted American idea that having/establishing democracy is worth all costs (almost to a moral extent, esp. when he describes dictator and "genocidal war." He states that "beneficiaries of such aid are not political parties vying for power but ordinary Cambodians seeking an education denied them by a genocidal war." This helps the audience to see the Cambodians as real people that are oppressed and deserving of all aid. Democracy and education are things that in American culture are seen as being very important for all people, and this writer is definitely taking this into consideration. A final use of pathos in the last paragraph when he brings out the irony of America pulling out aid (like America itself would be hindering democracy), and that it is a tragedy.
Logos: Presents a lot of facts, names, and background information that are presented in a way that allows the argument taken to seem very logical and just. Naturally Americans are supporters of education, freedom, and democracy, so accepting this article's argument is presented as being very logical when considering these values.
Sufficient: sufficient reasoning with credible proof.
Typical: seems to be a position that can be supported with generally accepted sources.
Accurate: Quality of sources seem to be fine, as well as claim and reasons.
Relevant: All the information provided seem to support main argument. Made it relevant to audience.
Effective: I as a reader was convinced. I do not know how much this article accomplished as far as actual change in American aid policy, but it at least educated its audience and made other educated people aware of the situation.
Article: Striking a Blow for Democracy in Asia
Author: Jeffrey S. Brand
If the United States discontinued their aid in human rights education in Cambodia, democracy would never have a chance to develop there because there would not sufficient support of an "educated populace."
Audience: People that are well educated and internationally aware. People involved in politics or work in foreign affairs. (Scholars, Politicians, those well studied in law). Seems like an American audience.
Ethos: Writer establishes credibility though the formal format of the article, seems as if it would be in a newspaper or special political publication. Backs up everything with a lot of information and facts. Uses a lot of specific examples and names-he comes off as being very knowledgeable concerning the subject. He is a professor in law, as well as head of Cambodia Law and Democracy Program (he knows his stuff about this issue).
Pathos: Works off of the generally accepted American idea that having/establishing democracy is worth all costs (almost to a moral extent, esp. when he describes dictator and "genocidal war." He states that "beneficiaries of such aid are not political parties vying for power but ordinary Cambodians seeking an education denied them by a genocidal war." This helps the audience to see the Cambodians as real people that are oppressed and deserving of all aid. Democracy and education are things that in American culture are seen as being very important for all people, and this writer is definitely taking this into consideration. A final use of pathos in the last paragraph when he brings out the irony of America pulling out aid (like America itself would be hindering democracy), and that it is a tragedy.
Logos: Presents a lot of facts, names, and background information that are presented in a way that allows the argument taken to seem very logical and just. Naturally Americans are supporters of education, freedom, and democracy, so accepting this article's argument is presented as being very logical when considering these values.
Sufficient: sufficient reasoning with credible proof.
Typical: seems to be a position that can be supported with generally accepted sources.
Accurate: Quality of sources seem to be fine, as well as claim and reasons.
Relevant: All the information provided seem to support main argument. Made it relevant to audience.
Effective: I as a reader was convinced. I do not know how much this article accomplished as far as actual change in American aid policy, but it at least educated its audience and made other educated people aware of the situation.
Wednesday, January 23, 2008
Somehow my creative writing always ends up as corny poems.
Haiku
Homework is not fun.
I would rather get some sleep.
I wake up early!
Lava Cakes
My roommate is a gourmet chef
which has greatly enriched my life.
Her chocolate lava cakes give me joy
great miracles of fork and knife.
She bakes such sugary wonders
of chocolate, sugar, and cream
but she likes to serve them late at night
so sleeping becomes an impossible dream.
I am tucked here in bed this late dark night
unable to slip into sleep
because I feel all of that lovely caffeine
in my veins continue to creep.
I wake up for school in the morning
with big dark bags under my eyes
tossing and turning, I did not sleep well
but with nighttime lava cakes thats hardly a surprise.
Technology
Technology is trying to kill me
I am sure of it everyday
words like "java," "download," and "gigabite"
sound naughty in every way.
My files always get deleted
the printer always seems to jam
and every time I check my e-mail
All I get is a bunch of spam.
Using power point is an absolute nightmare
while word processor can get quite sloppy
and please can someone tell me
how a disc can be considered a "floppy"
go to save, file, and print, for your paper
press Alt control F2 for the web link
hit the backspace three times, then stand on your head
see, it's easier than all of you think!
Haiku
Homework is not fun.
I would rather get some sleep.
I wake up early!
Lava Cakes
My roommate is a gourmet chef
which has greatly enriched my life.
Her chocolate lava cakes give me joy
great miracles of fork and knife.
She bakes such sugary wonders
of chocolate, sugar, and cream
but she likes to serve them late at night
so sleeping becomes an impossible dream.
I am tucked here in bed this late dark night
unable to slip into sleep
because I feel all of that lovely caffeine
in my veins continue to creep.
I wake up for school in the morning
with big dark bags under my eyes
tossing and turning, I did not sleep well
but with nighttime lava cakes thats hardly a surprise.
Technology
Technology is trying to kill me
I am sure of it everyday
words like "java," "download," and "gigabite"
sound naughty in every way.
My files always get deleted
the printer always seems to jam
and every time I check my e-mail
All I get is a bunch of spam.
Using power point is an absolute nightmare
while word processor can get quite sloppy
and please can someone tell me
how a disc can be considered a "floppy"
go to save, file, and print, for your paper
press Alt control F2 for the web link
hit the backspace three times, then stand on your head
see, it's easier than all of you think!
Sunday, January 20, 2008
Here is a story that I wrote in Spanish. The grammar is terrible, but hey, it's creative!
Había un chico se llamaba Ricardo en una escuela en Nueve York. El vivía en una ciudad muy grande y llana con gente. Había gente de muchos países, y hablaban en varios idiomas y dialectos. Era muy común para oír estudiantes hablando en inglés y español en la misma conversación. Ricardo vivía en una parte de la cuidad que no era muy buena. Había mucha violencia y mucha gente que vivía en la pobreza.
Desde era niño, Ricardo tenía cinco amigos. Por los años sus amigos se hicieron miembros de una ganga. Muchas veces trataran a forzar a Ricardo hacer actividades con ellos, pero normalmente Ricardo nunca quería participar. Él era diferente que sus amigos, no le gustaba haciendo cosas ilegales. En realidad, prefería pasando tiempo en la escuela. Sintió seguro en la escuela porque él podía usar las computadoras, leer libros en la biblioteca, o jugar baloncesto en el gimnasio. Muchos de los profesores en la escuela nunca notado Ricardo. Él fue muy silencioso en todos de sus clases, y algunos profesores pensaron que él no sabía inglés. Los profesores conocerían los cinco amigos de Ricardo, y sabían sobre las actividades que hicieron, y por eso, los profesores no dieron Ricardo una oportunidad para hacer bien en sus clases o participar. Pensaron que él fracasaría, y no querían ayudarle. Entonces Ricardo era como un fantasma, invisible y flotando por todos de sus clases sin importancia para nadie.
La clase favorita de Ricardo era una clase de escribir. Durante esta clase Ricardo escribiría poemas, diarios, y cuentas. Las palabras le encantaron. Escribió de su vida, su familia, sus pensamientos, y como cambiaría el mundo si sea posible. Siempre hacía todo el trabajo para la clase, pero nunca la entregaba. Las cosas que escribió durante la clase tuvieron mucho valor para Ricardo, y nunca quería compartir su trabajo con alguien, especialmente un profesor, que no se lo preocupa.
Normalmente Ricardo fue satisfecho con estas experiencias en escuela, pero un día algo pasado que cambiaría su normal papel en la clase para siempre. El profesor Jackson anunció que habría una competición en la escuela, con el premio de cinco mil dólares en fondos para ir a universidad después la escuela secundaria. Para ganar las estudiantes necesitarían escribir una composición sobre sus propias vidas, y que significa para ser americano. Para entrar la competición las estudiantes necesitaron escribir sus nombres en el documento en la mesa de Profesor Jackson.
Ricardo le gustó la idea, y después la clase esperó para todos los estudiantes irse. Después todos los estudiantes habían salido, Ricardo habló al profesor en voz baja.
— ¿Profesor, donde está la lista, creo que voy a tratar de hacer esta competición?—le dijo. El profesor estaba boquiabierto, nunca había oído la voz de Ricardo.
— ¡Hablas inglés!—dijo el profesor con una voz de sorpresa.
—Pues, si. — contestó Ricardo. —Tengo una idea para la competición, y quiero participar. ¿Por favor, donde está la lista?—
El Profesor recuperó su voz y preguntó— ¿estás seguro? Es muy difícil para ganar una competición como este. Yo sé que tú eres parte de ese grupo de chicos que siempre aterrorizan este escuela, y creo que los juez de la competición no querrá que oír que quieras decir. — La voz del profesor tembló con rabia, y Ricardo no entendió la razón por qué.
Sin palabra, Ricardo se fue. —Si el profesor no va a ayudarme, voy a hacer algo yo mismo. — Pensó Ricardo por afuera del aula. Él decidió esperar desde la práctica para el equipo de fútbol, porque él sabía que Profesor Jackson era en cargo de este deporte, y no estaría en el aula durante este tiempo. Por fin el profesor fue a la práctica, y Ricardo entrado el aula. ¡Lo vi! El documento en la mesa de su profesor. Muy rápidamente Ricardo escribió su nombre en letras pequeños. A partir de ahora soy participante en esta competición, no necesito el permiso del profesor.
Por el resto de la semana, y dos más después, Ricardo trabajó en su composición. A veces él escribió algo perfectamente, pero había otras veces donde necesitaba escribir partes de la composición muchas veces. Mientras los otros estudiantes recibieron ayuda de los profesores, la composición de Ricardo fue un secreto. Nadie sabía que él estaba escribiendo una composición. Ricardo quería ganar, pero sin la ayuda de otros. Esta composición fue muy importante para él, y representó algo personal, una expresión de independencia.
Por fin todos los estudiantes entregaron sus composiciones, y Ricardo, muy cuidadosamente, puso su composición en el parte inferior del montón de las otras composiciones.
Después tres semanas de esperando para los resultados de la competición, el profesor Jackson recibió una sobre con el composición del ganador. Enfrente de toda la clase el profesor abrió la sobra, y leyó el nombre que vio. Su cara tuvo una expresión de sorpresa.
--El ganador es…es Ricardo Hernández. —Dijo en voz baja. —Por favor ven aquí y acepta tu premio.
Ricardo anduvo ala frente de la clase y tomó el sobre del profesor. —Gracias profesor. Hmmmm. ¿Creo que hice bien sin hablando inglés no?—Y con eso, Ricardo regresó a su silla sin otra palabra.
Había un chico se llamaba Ricardo en una escuela en Nueve York. El vivía en una ciudad muy grande y llana con gente. Había gente de muchos países, y hablaban en varios idiomas y dialectos. Era muy común para oír estudiantes hablando en inglés y español en la misma conversación. Ricardo vivía en una parte de la cuidad que no era muy buena. Había mucha violencia y mucha gente que vivía en la pobreza.
Desde era niño, Ricardo tenía cinco amigos. Por los años sus amigos se hicieron miembros de una ganga. Muchas veces trataran a forzar a Ricardo hacer actividades con ellos, pero normalmente Ricardo nunca quería participar. Él era diferente que sus amigos, no le gustaba haciendo cosas ilegales. En realidad, prefería pasando tiempo en la escuela. Sintió seguro en la escuela porque él podía usar las computadoras, leer libros en la biblioteca, o jugar baloncesto en el gimnasio. Muchos de los profesores en la escuela nunca notado Ricardo. Él fue muy silencioso en todos de sus clases, y algunos profesores pensaron que él no sabía inglés. Los profesores conocerían los cinco amigos de Ricardo, y sabían sobre las actividades que hicieron, y por eso, los profesores no dieron Ricardo una oportunidad para hacer bien en sus clases o participar. Pensaron que él fracasaría, y no querían ayudarle. Entonces Ricardo era como un fantasma, invisible y flotando por todos de sus clases sin importancia para nadie.
La clase favorita de Ricardo era una clase de escribir. Durante esta clase Ricardo escribiría poemas, diarios, y cuentas. Las palabras le encantaron. Escribió de su vida, su familia, sus pensamientos, y como cambiaría el mundo si sea posible. Siempre hacía todo el trabajo para la clase, pero nunca la entregaba. Las cosas que escribió durante la clase tuvieron mucho valor para Ricardo, y nunca quería compartir su trabajo con alguien, especialmente un profesor, que no se lo preocupa.
Normalmente Ricardo fue satisfecho con estas experiencias en escuela, pero un día algo pasado que cambiaría su normal papel en la clase para siempre. El profesor Jackson anunció que habría una competición en la escuela, con el premio de cinco mil dólares en fondos para ir a universidad después la escuela secundaria. Para ganar las estudiantes necesitarían escribir una composición sobre sus propias vidas, y que significa para ser americano. Para entrar la competición las estudiantes necesitaron escribir sus nombres en el documento en la mesa de Profesor Jackson.
Ricardo le gustó la idea, y después la clase esperó para todos los estudiantes irse. Después todos los estudiantes habían salido, Ricardo habló al profesor en voz baja.
— ¿Profesor, donde está la lista, creo que voy a tratar de hacer esta competición?—le dijo. El profesor estaba boquiabierto, nunca había oído la voz de Ricardo.
— ¡Hablas inglés!—dijo el profesor con una voz de sorpresa.
—Pues, si. — contestó Ricardo. —Tengo una idea para la competición, y quiero participar. ¿Por favor, donde está la lista?—
El Profesor recuperó su voz y preguntó— ¿estás seguro? Es muy difícil para ganar una competición como este. Yo sé que tú eres parte de ese grupo de chicos que siempre aterrorizan este escuela, y creo que los juez de la competición no querrá que oír que quieras decir. — La voz del profesor tembló con rabia, y Ricardo no entendió la razón por qué.
Sin palabra, Ricardo se fue. —Si el profesor no va a ayudarme, voy a hacer algo yo mismo. — Pensó Ricardo por afuera del aula. Él decidió esperar desde la práctica para el equipo de fútbol, porque él sabía que Profesor Jackson era en cargo de este deporte, y no estaría en el aula durante este tiempo. Por fin el profesor fue a la práctica, y Ricardo entrado el aula. ¡Lo vi! El documento en la mesa de su profesor. Muy rápidamente Ricardo escribió su nombre en letras pequeños. A partir de ahora soy participante en esta competición, no necesito el permiso del profesor.
Por el resto de la semana, y dos más después, Ricardo trabajó en su composición. A veces él escribió algo perfectamente, pero había otras veces donde necesitaba escribir partes de la composición muchas veces. Mientras los otros estudiantes recibieron ayuda de los profesores, la composición de Ricardo fue un secreto. Nadie sabía que él estaba escribiendo una composición. Ricardo quería ganar, pero sin la ayuda de otros. Esta composición fue muy importante para él, y representó algo personal, una expresión de independencia.
Por fin todos los estudiantes entregaron sus composiciones, y Ricardo, muy cuidadosamente, puso su composición en el parte inferior del montón de las otras composiciones.
Después tres semanas de esperando para los resultados de la competición, el profesor Jackson recibió una sobre con el composición del ganador. Enfrente de toda la clase el profesor abrió la sobra, y leyó el nombre que vio. Su cara tuvo una expresión de sorpresa.
--El ganador es…es Ricardo Hernández. —Dijo en voz baja. —Por favor ven aquí y acepta tu premio.
Ricardo anduvo ala frente de la clase y tomó el sobre del profesor. —Gracias profesor. Hmmmm. ¿Creo que hice bien sin hablando inglés no?—Y con eso, Ricardo regresó a su silla sin otra palabra.
Thursday, January 17, 2008
concept practice
What are the effects of harsher punishments for rule breaing high school students on classroom control?
-Harsher punisments for rule breaking high school students will increase productivity in classrooms because students will be more directly affected by the consequences of their actions.
What are the effects of making talking of cell phones illegal while driving on the safety of public roads?
-Making talking on cell phones illegal while driving will improve the safety on public roads by eliminating distractions for drivers.
What are the effects of not eating breakfast before school have on student grades?
-Not eating breakfast before school will make it more difficult for students to get good grades because they will not have sufficient energy or focus.
-Harsher punisments for rule breaking high school students will increase productivity in classrooms because students will be more directly affected by the consequences of their actions.
What are the effects of making talking of cell phones illegal while driving on the safety of public roads?
-Making talking on cell phones illegal while driving will improve the safety on public roads by eliminating distractions for drivers.
What are the effects of not eating breakfast before school have on student grades?
-Not eating breakfast before school will make it more difficult for students to get good grades because they will not have sufficient energy or focus.
Tuesday, January 15, 2008
Because technology hates me I am unable to post my advertisement. Sorry about that.
1. Argument: You need a better job NOW and this specific company is the best way to find one.
2. Target audience: Young to middle-aged working class people. People that do not have the credentials or means to find an ideal job on their own. People in the run of the mill seceratary or diner/coffee shop jobs (minimum wage), and want to do something more with their lives--they are afraid of becoming stuck.
3. How the argument is made.
Ethos: Very official working logo. Advertisement depicts someone that the audience can relate to, and therefore trust (same type as those in the target audience). Advertisements are displayed on ATMs, therefore gaining credibility because of the company/ bank of the ATM itself (if you trust the bank, you will probably trust the ad that it carries on its machines).
Pathos: With the slogan "life is too short for the wrong job" paired with the people "stuck" inside the machines gives audience the feeling that those workers are trapped. They are shown to be in a very small working space filled with clutter and they look miserable. Because people can easily relate to the people in the ads (typical mid. class workers in very typical work settings, just exaggerated), they can equate these visuals with their own work situation. The ad seems to be saying that if you don't get out of your job now, and find a new one with us, your life will be over before you know it, wasted. This is playing on people's natural desire for freedom and being able to have what they want. Nobody wants to stay in a job that is so akin to a prison (or that could be depicted so much like one).
Logos: People don't live forever, and it does not seem like a worthwhile way of living to have a job that is as cramped and as prison like as these. The only way to be happy is to get rid of the job that is sucking away your life and completely unenjoyable, and allow the company to find yo a job that is not only all around a better job, but the right job for you. Logically people can see simularities between their jobs and the jobs depicted (any seceratarial-desk jobs or restaruant jobs).
4. This advertisement is effective because it represents characters that seem trustworthy, and seem like the average blue collar worker-characters that our target audience can connect with. Also, these ads are placed on vending machines and ATMs that are often found in work places, and generally used by the middle working class. The intended audience has prime exposure to the ads within their own "terrible workplace," therefore the personal connections are more easilly made. These ads are also effective because they are creative and stand out. They are a little ironic, and people are always having to do a double take when they see them. The small size of the working place and the clutter add kind of a desperation, like the person is trapped, and they are wasting their time stuck inside of the vending machine (aka. terrible job) when they could just allowed their lives to be saved with the job finding company advertised.
*I understand that my analysis might be a little tricky to understand unless you get to see it, so I am going to go ahead and e mail it to you. For some reason I just can't get the picture to load onto the blog.
1. Argument: You need a better job NOW and this specific company is the best way to find one.
2. Target audience: Young to middle-aged working class people. People that do not have the credentials or means to find an ideal job on their own. People in the run of the mill seceratary or diner/coffee shop jobs (minimum wage), and want to do something more with their lives--they are afraid of becoming stuck.
3. How the argument is made.
Ethos: Very official working logo. Advertisement depicts someone that the audience can relate to, and therefore trust (same type as those in the target audience). Advertisements are displayed on ATMs, therefore gaining credibility because of the company/ bank of the ATM itself (if you trust the bank, you will probably trust the ad that it carries on its machines).
Pathos: With the slogan "life is too short for the wrong job" paired with the people "stuck" inside the machines gives audience the feeling that those workers are trapped. They are shown to be in a very small working space filled with clutter and they look miserable. Because people can easily relate to the people in the ads (typical mid. class workers in very typical work settings, just exaggerated), they can equate these visuals with their own work situation. The ad seems to be saying that if you don't get out of your job now, and find a new one with us, your life will be over before you know it, wasted. This is playing on people's natural desire for freedom and being able to have what they want. Nobody wants to stay in a job that is so akin to a prison (or that could be depicted so much like one).
Logos: People don't live forever, and it does not seem like a worthwhile way of living to have a job that is as cramped and as prison like as these. The only way to be happy is to get rid of the job that is sucking away your life and completely unenjoyable, and allow the company to find yo a job that is not only all around a better job, but the right job for you. Logically people can see simularities between their jobs and the jobs depicted (any seceratarial-desk jobs or restaruant jobs).
4. This advertisement is effective because it represents characters that seem trustworthy, and seem like the average blue collar worker-characters that our target audience can connect with. Also, these ads are placed on vending machines and ATMs that are often found in work places, and generally used by the middle working class. The intended audience has prime exposure to the ads within their own "terrible workplace," therefore the personal connections are more easilly made. These ads are also effective because they are creative and stand out. They are a little ironic, and people are always having to do a double take when they see them. The small size of the working place and the clutter add kind of a desperation, like the person is trapped, and they are wasting their time stuck inside of the vending machine (aka. terrible job) when they could just allowed their lives to be saved with the job finding company advertised.
*I understand that my analysis might be a little tricky to understand unless you get to see it, so I am going to go ahead and e mail it to you. For some reason I just can't get the picture to load onto the blog.
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