Smoking ad

The above picture shows two doctors looking through microscopes, and the blue box tells about how they will stop at nothing to those pesky "microscopic enemies of mankind!" Below it states that there was a survey done of several doctors and surgeons, and that a majority of them chose camels as there preferred cigarette.

Argument: Intelligent doctors choose camels, you should too.

Audience: Typical American that could afford them. People that trust in the credibility of doctors.
How the argument is made:

Ethos- Going on the credibility of doctors. Doctors are respected, they can also be trusted, so it must be ok. Could be using the credibility of the magazine itself.

Pathos: Doctors are both smart (using microscopes...), young, and healthy...so is the lady also shown on the ad. Everyone looks to be really happy about smoking those camel cigarettes. Bright colors, and graphics = draws the eye, makes things look really good.

Logos- If I choose camels I will be going along with all of these amazing people (happy woman and smart doctors).

Sufficient: Does not mention anything about the cons of smoking...perhaps these cons had not been discovered yet.

Typical- Yeah, this is how a lot of cigarette adds work...although the info is probably a little skewed.

Accurate-not really. Smoking the cigarette really won't make you smarter or happier. Cons of smoking not mentioned in this article.

Relevant- Relevant to audience.