This is an advertisement for a Star Wars weekends at Disney-MGM studios.
Argument: If you are a Star Wars fan, you need to visit MGM studios.
Audience: People with money enough to travel. People who love Star Wars and theme park type places.
How the Argument is Made:
Ethos: Credibility of Disney and MGM studios. Both are very successful and have had significant impacts on entertainment. Very realistic looking Star Wars stuff-official looking.
Pathos- Trying to motivate people through humor (star wars character at the airport). Characters seem very realistic. Exciting to the viewer to see characters that they think are cool and interesting in a real place.
Logos: I really have no idea. From a logical perspective star wars characters should NOT be in airports...
S-for audiece, yes. Shows all important information for the Star Wars weekends, ad would possibly work for Star Wars fans.
T-I do not know. Probably typical for this type of ad I'm sure.
A-Well, there won't be real characters there (fiction), but it is accurate because it is a big star wars "extravaganza"...
R- revelvant to people really into star wars and that can afford to visit places like this (Disney MGM studios).
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